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    • Home
    • About Me
    • Portfolio
    • Clients
    • Personal Finance
    • Lifestyle
    • Testimonials
    • Contact Me
  • Home
  • About Me
  • Portfolio
  • Clients
  • Personal Finance
  • Lifestyle
  • Testimonials
  • Contact Me

Rita Colorito

Health Care Journalist
Content Marketing Writer

Rita Colorito Health Care Journalist Content Marketing WriterRita Colorito Health Care Journalist Content Marketing WriterRita Colorito Health Care Journalist Content Marketing Writer

About Me

Curious by nature, I love to share what I learn. And I’ve always loved the power of words. So, I write. For more than 20 years, I’ve put my curiosity and writing to productive use, working in communications, publishing, and politics. I added freelancing to the mix of staff jobs in 1998. In 2002, I hung out my virtual shingle and began freelancing fulltime.     

I specialize in health * personal finance * home & lifestlye

I craft timely, compelling content that engages and motivates a variety of audiences--B2C, consumers, alumni, patients, employees, donors, healthcare professionals and association members. I write about health; financial wellness; caregiving; safety; college readiness; career development; and lifestyle topics. My first editorial job was at a construction association publication, where I actually wrote about building bridges. My content wheelhouse occasionally includes commercial construction, home improvement, and real estate.

The creative typeset

I'm a visual thinker. When I work with a publication or content client, I envision the finished project. I worked on staff for several publications, so I understand the importance of layout, graphics, fonts, photography, and story packaging to the final product. I also understand the importance of a client’s unique voice, mission, and values, and ensure that these elements remain consistent in the content I create.      

Well-researched, well-reported, well-written content

When you hire me, that’s what you’ll get. An expert source once told me I was the best interviewer he’s had since Katie Couric. On any given topic, I do my homework. I secure the right, expert sources. I research the latest studies. For health content, I know the difference between science-based information and pseudo-science. I never use the latter.

And lastly...

I hold a B.A. in English, minor in French studies from Trinity College, Washington, DC; and an M.I.A. (Master in International Affairs), with a concentration in media and communication, from Columbia University's School of International and Public Affairs, New York. 

I enjoy gardening, baking, and planning my next trip. A native of Massachusetts, I now live outside Chicago with my husband, son, and three cats. I'm a hockey/soccer mom and Friends of the Library volunteer.  

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