Welcome to
Rita Colorito |
Content Marketing

Health * Lifestyle * Financial Wellness

Custom Content Creation

Let Me Help You Build Bridges

Like a well-engineered bridge, effective content should support your brand's mission and journey. It should build trust between your brand and customers. It should span the gap between inaction and engagement, between aspirations and attainment.  

With more than 20 years in communications, publishing, and politics, I bring a host of skills and expertise to the creative table.  Let my custom content creation be part of your marketing infrastructure that builds these bridges for your brand. 

Content Specialties & Services

I specialize in health and medicine; personal finance; and home and lifestyle topics.  

Services include B2C content writing and branded content: Feature articles, listicles, slideshows, blog posts, infographics, newsletters, brochures, advertorials, special advertising supplements, press releases, op-eds, speeches, ghost writing, and SEO/web content.

Why Hire Me?

  • I Value Teamwork: I thrive on collaboration.
  • I Value Your Time: I meet deadlines and work with your schedule.
  • I Value Relationships: Much of my work comes from repeat customers and referrals.
  • I Value Professionalism: I deliver content that is original, well-researched, and error-free.

Want to Learn More?


Learn About: My writing start (hint: bridges involved) and what you can expect if we work together.


Contact me when you're ready to discuss what I can do for you.

What Clients Say About Rita

Associated Builders and Contractors (ABC Baltimore)

I have had the absolute privilege of engaging Rita for several projects this past year. Rita has the rare gift of being able to digest a lot of information from a variety of sources and shape and distill in such a way that it is clear, compelling and accessible to the reader. She is a delight to work with. I recommend her services without hesitation. -- Mike Henderson, President and CEO


When I need quick turnaround on an interesting story, I know Rita will will deliver it clean, concise and correct. She is truly an editorial partner and I am thrilled that she is on my team! --Carey Rossi, former Editor, Family and Health 

Elmhurst College

Rita delivers well researched and well-written stories on time. She is a versatile writer who is able to handle a range of assignments. And she is willing to go  the extra mile to make changes or do additional reporting if needed. --Judith Crown, former Editorial Director, Electronic and Print Media, Office of Communications and Public Affairs

Indiana Alumni Magazine

 I hired Rita as assistant editor and advertising manager for the Indiana Alumni Magazine. She was an exemplary employee, with excellent editing and writing skills, and she forged links with new advertisers. She is intelligent, hard-working, creative, and flexible. Her broad education, varied interests, and solid research skills qualify her to write on a variety of subjects. I recommend her highly.  --Judith Schroeder, former Editor and Vice President of Communication, Indiana University Alumni 

Rand McNally

Rita understands exactly what the job requires and submits her work on time. You can expect quality output that doesn't require heavy editing. Rita makes my job easier! --Nathalie Strassheim, former Lead Editor, Road Atlas

What Readers Say About Rita

Go to my Testimonials page to find out how my content has impacted readers, in their own words.

Contact Rita Colorito

Let's discuss your content marketing needs.

You can also email me at rita@ritacolorito.com

129 Kenilworth Ave., Glen Ellyn, IL 60137, US