Welcome to Rita Colorito |
Content Marketing Writer/Journalist

Health * Lifestyle * Financial Wellness

Custom Content Creation

Let Me Help You Build Bridges

Like a well-engineered bridge, effective content should support your brand's mission and journey. It should build trust between your brand and customers. It should span the gap between inaction and engagement, between aspirations and attainment.  

With more than 20 years in communications, publishing, and politics, I bring a host of skills and expertise to the creative table.  Let my custom content creation be part of your marketing infrastructure that builds these bridges for your brand. 

Content Specialties & Services

I specialize in health and medicine; personal finance; and home and lifestyle topics.  

Services include B2C content writing and branded content: Feature articles, slideshows, blog posts, infographics, newsletters, patient brochures, advertorials, press releases, op-eds, speeches, ghost writing, and SEO/web content.

Why Hire Me?

  • I Value Teamwork: I thrive on collaboration.
  • I Value Your Time: I meet deadlines and work with your schedule.
  • I Value Relationships: Much of my work comes from repeat customers and referrals.
  • I Value Professionalism: I deliver content that is original, well-researched, and error-free.

Want to Learn More?

Learn About: My writing start (hint: bridges involved) and what you can expect if we work together.

Contact me when you're ready to discuss what I can do for you.

What Clients Say About Rita

The Costco Connection

I have had the pleasure of working with Rita for several years. Her pitches are inspired, and she is equally talented at pulling together articles based on ideas we have generated in-house. Rita's work is timely, spot-on and she is always willing to follow-up if there are any questions.  -- T. Foster Jones, Managing Editor

Manifest Media (clients include The Cleveland Clinic, Lupus Living and Hemaware)


Rita has written a variety of articles for me and consistently combines solid reporting and engaging writing. She's able to tease out the key points in complicated topics so that readers quickly understand what they need to know. Plus, she's reliable and a helpful partner throughout the editing process. -- Ian Landau, Senior Editor




Rita was one of my go-to writers, writing an important series for us about medications in pregnancy among other topics. I knew I could count on absolutely error-proof writing, backed up by solid, dogged reporting. At a site that offers advice about the safety and efficacy of medicines, that kind of meticulous work is invaluable. It's not easy to find writers who are strong on both reporting and writing, so when you find someone like that, you don't let her go! -- Denise Schipani, former Features Editor


Associated Builders and Contractors (ABC Baltimore)

Rita has the rare gift of being able to digest a lot of information from a variety of sources and shape and distill in such a way that it is clear, compelling and accessible to the reader. She is a delight to work with. I recommend her services without hesitation. -- Mike Henderson, President and CEO

What Readers Say About Rita

Go to my Testimonials page to find out how my content has impacted readers, in their own words.

Contact Rita Colorito

Let's discuss your content marketing needs.

You can also email me at rita@ritacolorito.com

Drop me a line!