Like a well-engineered bridge, effective content should support your brand's mission and journey. It should build trust between your brand and customers. It should span the gap between inaction and engagement, between aspirations and attainment.
With more than 20 years in communications, publishing, and politics, I bring a host of skills and expertise to the creative table. Let my custom content creation be part of your marketing infrastructure that builds these bridges for your brand.
I specialize in health and medicine; personal finance; and home and lifestyle topics.
Services include B2C content writing and branded content: Feature articles, slideshows, blog posts, infographics, newsletters, patient brochures, advertorials, press releases, op-eds, speeches, ghost writing, and SEO/web content.
I have had the pleasure of working with Rita for several years. Her pitches are inspired, and she is equally talented at pulling together articles based on ideas we have generated in-house. Rita's work is timely, spot-on and she is always willing to follow-up if there are any questions. -- T. Foster Jones, Managing Editor
Rita has written a variety of articles for me and consistently combines solid reporting and engaging writing. She's able to tease out the key points in complicated topics so that readers quickly understand what they need to know. Plus, she's reliable and a helpful partner throughout the editing process. -- Ian Landau, Senior Editor
Rita was one of my go-to writers, writing an important series for us about medications in pregnancy among other topics. I knew I could count on absolutely error-proof writing, backed up by solid, dogged reporting. At a site that offers advice about the safety and efficacy of medicines, that kind of meticulous work is invaluable. It's not easy to find writers who are strong on both reporting and writing, so when you find someone like that, you don't let her go! -- Denise Schipani, former Features Editor
Rita has the rare gift of being able to digest a lot of information from a variety of sources and shape and distill in such a way that it is clear, compelling and accessible to the reader. She is a delight to work with. I recommend her services without hesitation. -- Mike Henderson, President and CEO
Go to my Testimonials page to find out how my content has impacted readers, in their own words.
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