Health Journalism & Content Marketing Writing
Original reporting and writing on evergreen health topics, health news, wellness trends, and medical technologies and research. Areas I specialize in covering:
Website Content & Copywriting
B2B and B2C content: Blog posts, e-newsletters, social media copy, website landing/service line page
Right now, there's a lack of trust in medicine and science--and much misinformation online. The good news: People still trust their own doctor.
Through branded digital content, health organizations help support the work of clinicians in keeping people healthy and getting them the care they need. I often interview physicians and collaborate with UX teams to create accurate content aligned with communication best practices. I also make sure the content matches the organization's voice, values, and style guidelines.
Conference Coverage
I can provide medical conference coverage in the Greater Chicago area.
Reader Reactions
Reaction to "Young Man, Examine Thyself!," for Costco Connections
Big results from my story on testicular cancer awareness. Here's what Matt Ferstler, CEO of the Testicular Cancer Foundation wrote on his non-profit's website:
Our offices have been flooded (in a good way!) with over 1,000 requests for shower cards and brochures as a result of the story! How great is that? Thanks Costco - for helping us spread our life-saving message!